Encore
Encore

Building the next generation of trusted consumer brands.

Building the next generation of trusted consumer brands.Building the next generation of trusted consumer brands.Building the next generation of trusted consumer brands.

Building the next generation of trusted consumer brands.

Building the next generation of trusted consumer brands.Building the next generation of trusted consumer brands.Building the next generation of trusted consumer brands.

Our Mission

Making everyday life a little simpler, a little easier,

and a little more affordable.

About Us

Our Founder

Encore Brands was founded in March 2025 by Jeff Strong with a simple, powerful vision: to create the highest-quality household products and deliver them to consumers at the best value.


Jeff's mission is built on decades of proven leadership and success at the pinnacle of the consumer goods industry. As a former C-level executive, he was responsible for steering and growing multi-billion dollar businesses at Procter & Gamble, Johnson & Johnson, and Sun Products.


This experience is the cornerstone of Encore Brands. We don't just bring products to market; we leverage world-class expertise in consumer insights, innovation, quality, and retail partnerships to ensure every product we offer simplifies and improves our consumers' lives.

Our Approach

We live by three core principles:


  • Consumer Delight: Our starting point is a deep understanding of household needs and desires. We translate these insights into high-value products that consistently outperform expectations, making everyday life a little simpler and more affordable.


  • World-Class Innovation: Deep consumer insight guides our efforts as we harness the power of world-class science to create the category's best-performing products. This ensures superior quality and ongoing innovation in every product we bring to market.


  • Retail Partnership: We view retailers as true partners. We combine our business-building expertise with a robust and reliable supply chain to ensure consistent product availability, maximize category profitability, and mutually delight the consumer.


At Encore Brands, we commit to elevating the everyday by delivering quality, value, and simplicity in every product we sell.

Our Team

Proven Experience. Shared Purpose. Deep Commitment.


Encore Brands is guided by a team of leaders with deep roots in the consumer-goods industry. Together, they’ve led major business units, launched new brands and product innovations, managed large-scale manufacturing and supply networks, and built strong, enduring partnerships with North America’s leading retailers.


Each team member brings functional expertise—spanning product development, brand management, operations, finance, and customer development—earned through decades of hands-on leadership in both established global companies and entrepreneurial ventures.


What unites them is a shared conviction that doing right by consumers is the best path to lasting success. They are builders by nature—practical, disciplined, and grounded in experience—but also driven by purpose: to deliver exceptional quality and real value in the everyday products people depend on. 

Contact Us

For inquiries, please contact us here:

jeff@encore-now.com

1233 Lone Hawk Ln Midway UT 84049

(435) 709-5711

Copyright © 2025 Encore - All Rights Reserved.

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