Making everyday life a little simpler, a little easier,
and a little more affordable.
Encore Brands was founded in March 2025 by Jeff Strong with a simple, powerful vision: to create the highest-quality household products and deliver them to consumers at the best value.
Jeff's mission is built on decades of proven leadership and success at the pinnacle of the consumer goods industry. As a former C-level executive, he was responsible for steering and growing multi-billion dollar businesses at Procter & Gamble, Johnson & Johnson, and Sun Products.
This experience is the cornerstone of Encore Brands. We don't just bring products to market; we leverage world-class expertise in consumer insights, innovation, quality, and retail partnerships to ensure every product we offer simplifies and improves our consumers' lives.
We live by three core principles:
At Encore Brands, we commit to elevating the everyday by delivering quality, value, and simplicity in every product we sell.
Proven Experience. Shared Purpose. Deep Commitment.
Encore Brands is guided by a team of leaders with deep roots in the consumer-goods industry. Together, they’ve led major business units, launched new brands and product innovations, managed large-scale manufacturing and supply networks, and built strong, enduring partnerships with North America’s leading retailers.
Each team member brings functional expertise—spanning product development, brand management, operations, finance, and customer development—earned through decades of hands-on leadership in both established global companies and entrepreneurial ventures.
What unites them is a shared conviction that doing right by consumers is the best path to lasting success. They are builders by nature—practical, disciplined, and grounded in experience—but also driven by purpose: to deliver exceptional quality and real value in the everyday products people depend on.
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